Connecting your websiteIntegrating your website to any or all the social media plug-ins and applications allows viral advertising and cross-promotional exposure to create awareness for your brand, resulting in increased sales and revenue, which helps the bottom-line of the organization. Social media increases brand loyalty in your customer base and it can regularly and easily inform customers of your new products, events, promotions and announcements. It provides a fantastic way to measure customer satisfaction and requirements, with interactive feedback and discussions giving you important insights and the opportunity to adapt your approach when necessary. Connecting your website with applications like Blogger, Youtube, Twitter and LinkedIn means you can spread a message via several different mediums and platforms at once, saving time while maximizing exposure.